Six mindsets that make a strategic designer, strategic designer

Strategic designers are characterized by their use of key mindsets to create effective solutions. They prioritize empathy, innovate with rapid prototyping, integrate data, and ensure designs meet evolving user needs and organizational goals.

- Start with Customers and Stakeholders
- Think in Extremes
- Think visually
- Prototype to Learn
- Combine Qualitative and Quantitative Data
- Embrace Small Data Sets


Empathize (and Explore) Define Ideate Prototype Test  
About me

I’m a strategic designer based in Madrid, currently working at Nadie — Progressive Brands. Trained in graphic design, I started by shaping visuals — but over time, my curiosity pulled me beyond the surface: towards business models, organisational cultures, and the messy, exciting intersection between creativity and strategy.

I believe design isn’t decoration. It’s a way of thinking, of listening, of building futures. That belief drives me to use design as a tool to connect meaning and impact — crafting not just what things look like, but what they truly do.







©Alejandro Seva Merín
aleseva13@gmail.com