ALEJANDRO SEVA

Instagram
Linkedin
Are.Na

Mail

All the projects Services

Job

Still in progress

Nadie Progressive Brands
Currently working as an strategist and researcher.

Intership

United By
Learned precise design, team coordination and digital-to-phisical transition.

Project

Fuerza Mínima Podcast
A research-led project dedicated to the ‘new artisanships’, through conversations on new methods, tools and approaches.

Project

Libre: Final degree thesis
Creation of a print publication focused on freedom, featuring various collaborators.

Project

Alejandro Seva Furniture
Developing carpentry and furniture design skills, collaborating with various artisans.

Intership

Les Eines
Customer experience analysis and development of an omnichannel strategy.

Job

Lauso Studio
Brand strategy, branding, and marketing.

Canoa Lab.

Created modular metal furniture for a ceramic studio, addressing photography, fair display, and visual merchandising needs.

Year: 2022

It's a project from the degree in Design and Creative Technologies where I decided not to stick to the type of fictitious projects we used to do, but rather to seek out a real company to help.

The first step was to conduct a thorough interview with the company. It's an experimental ceramic studio located in Ruzafa, Valencia. Raquel and Pedro, the couple running it, told me all about their company, and from there, it was up to me to come up with a specific solution.

I identified several needs:

They didn't have a studio for photographing their products.
They lacked a significant stage setup for the design fairs they attended.
They needed to enhance their visual merchandising, but their collections varied a lot, thus requiring versatile and adaptable staging.

What did we come up with?
I designed a modular metal furniture piece to fulfill all these tasks, easily dismountable and adjustable, intended to be highly versatile and aligned with the concepts they work with.