All the projects Services

Intership
Still in progress

United By
Learned precise design, team coordination and digital-to-phisical transition.

Project
Fuerza Mínima Podcast
 Conversations with global experts on precise material-focused design and hands-on creation.

Project
Libre: Final degree thesis
Creation of a print publication focused on freedom, featuring various collaborators.

Project
Alejandro Seva Furniture
Developing carpentry and furniture design skills, collaborating with various artisans.

Intership
Les Eines
Customer experience analysis and development of an omnichannel strategy.

Job
Lauso Studio
Brand strategy, branding, and marketing.



Kuro

Strategic shift in a studio: targeting new home renovation clientele.

Year: 2023

The Kuro project came to me while I was living in Portugal in collaboration with Lauso Studio. It involved two women from my hometown, Alicante, who wanted to rebrand their architecture studio.

The first step was to understand the reason behind the rebranding. We concluded that their main objective was to change their buyer persona and attract clients interested in comprehensive home renovations, moving away from the industrial projects they usually undertook.

After all the research, we moved on to implementation with two action plans:

  1. Total rebranding of the company and a new name.
  2. Developing an initiative to make the brand stand out within its niche. We created a welcome pack for when the company hands over the renovated home. This was an emotional and key milestone in the client's customer journey.
  3. Additionally, the aim was to create an initiative that could go viral on social media (a shareable action), thus attracting new clients quickly.












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©Alejandro Seva Merín
aleseva13@gmail.com