Alejandro Seva
Studio Madrid-OsakaBrand strategy with impact.
Clear. Direct. Ready for action.

↗︎ESP





Audits that reveal where you stand.
Trends that show where your sector is heading.
Narratives that connect you with today and tomorrow.
I turn all of this into concrete roadmaps for startups, cultural organisations, and companies in the midst of transformation.



 Book a call with Alejandro





Works


Leading the redefinition of the retail experience of a historic optical brand towards an innovative, integrated model.


Year 
2025

With
Nadie Prograssive Brands

For
VisionLab!

Location
Madrid




Works


Articulating the vision and narrative of a new foundation focused on innovation and the creation of new businesses with global impact from Mallorca.


Year 
2025

With
Nadie Prograssive Brands

For
Private client

Location
Mallorca





Works


Reconceptualising San Sebastián’s most iconic market to imagine new forms of service, community, and cultural identity.


Year 
2025

With
Nadie Prograssive Brands

For
Fomento SS

Location
San Sebastián





Works


Contributing, as part of the core team, to the future strategy and corporate culture of a leading multi-brand tourism group in Europe, with an annual turnover exceeding €3 billion.


Year 
2025

With
Nadie Prograssive Brands

For
World2Meet

Location
Mallorca




Works


Updating the identity, business model, and experience of one of Spain’s most iconic luxury jewellers.


Year 
2025

With
Nadie Prograssive Brands

For
Perodri

Location
Madrid








Build your brand: an operating system that guides every decision


1. RESEARCH AND CONTEXT

2. DESIGN AND NARRATIVE

3. TANGIBLE OUTPUTS IN THE MARKET

Do you want immediate clarity on your brand?

A PDF that gives you practical ideas and clarity on how to read your brand — with 10 key signals to diagnose it, a 4-phase framework to structure its growth, and real examples applied to projects.





Why should you invest
in brand strategy?

1. PERCEPTION

  • Be valued and differentiated in the market.
  • Build credibility with clients and communities.
  • Achieve cultural relevance.


2. CONVERSION

  • Improve the customer experience.
  • Increase sales, bookings, or users.
  • Build engagement and loyalty.

3. INVESTMENT

  • Convince investors with a clear narrative.
  • Prepare solid pitch decks and action plans.
  • Strengthen trust among stakeholders and institutions.




4. ORGANIZATION

  • Align teams around a shared purpose and culture.
  • Introduce real innovation.


✦ Las empresas que apuestan por la construcción de marca logran un ROI superior al marketing puramente táctico en el 80 % de los casos.
(Analytic Partners)

✦ Invertir en estrategia de marca puede generar hasta un 10 % de crecimiento adicional en ingresos sin aumentar el presupuesto global.

✦ Tener una marca reconocida incrementa en un 55 % la probabilidad de que el consumidor elija tu producto.
(Headstream / Fuel for Brands)

✦ El 76 % de los analistas financieros reconoce que la fortaleza de marca impacta directamente en la valoración de la empresa. (Interbrand)

✦ Las marcas culturales alineadas con valores auténticos logran fidelización un 12 % mayor y ventas +23 % de su audiencia recurrente. (Accenture / Harvard Business Review)


Pricing Plans